Young fellows drive Camaros, soccer moms drive minivans, and rich pretenders drive Bentleys. We typically relate a specific kind of car with a specific sort of individual, however, do we truly know who’s in the driver’s seat? All things considered, our impression of a car is generally in light of how it was showcased—Volvos for safety, Porsches for speed and a car look like his owner. Be that as it may, it tends to be difficult to unravel whether individuals purchase a car since they figure it will portray them as something they are or may not be, or in light of the fact that a similar gathering of individuals dependably purchases a similar kind of car. That is on account of psychographics—gathering clients as indicated by convictions and states of mind and pitching them items to accommodate their gathering—is at play.
So what does your car say in regards to you? What is that SUV driver extremely supposed to resemble? Here’s a clue.
Small Car: Prius, Honda Civic, Smart Car
According to a study by researchers at UC Davis, “What type of vehicle do people drive?
The role of attitude and lifestyle in influencing vehicle type choice,” small car drivers are more pro-environmental and prefer higher density neighborhoods than drivers of others types of cars. This isn’t surprising; if you live in a big city, it’s simply easier to park with a small car and if you’re concerned about the environment, you’ll want something that’s more fuel-efficient. Small car drivers, unlike other categories of drivers, don’t necessarily see their cars as a ticket to freedom. They aren’t workaholics or status seekers who try to display wealth. They want to lessen their impact on the earth and have a reliable car—and find a parking spot.
Mid-Sized Car: Chevrolet Sedan
The authors of the study found that “mid-sized car drivers have no distinct travel attitude, personality, lifestyle, mobility, or travel-liking characteristics.” Ouch! Does that mean they’re totally boring? Maybe, or maybe just pragmatic, or maybe they got their cars as a hand-me-down. The owners were more likely to be female and homemakers; they also had higher incomes.
If you’re driving an American-made sedan, you might belong to the group psychographers call “belongers.” That’s those who need to belong to a group, are very nationalistic, and don’t like change. The stereotype of this person is someone who lives in an average town in the Midwest. When not driving a sedan, they may also be in a U.S.-made pickup or station wagon.
Luxury Cars: Cadillac, Lexus
Those who drive luxury cars are—no surprise—status seekers; they also are more apt to drive long distances. Men and older or retired people are more likely to drive luxury cars. In particular, luxury car drivers are over-represented among highly-educated and higher-income people. But some of the luxury cars offering like a car look like his owner.
In psychographic lingo, the “achievers”—profit-oriented workaholics who like being independent—are also likely to drive luxury cars and/or sports cars.
Sports Cars: BMW, Porsches
Those who are adventure seekers (even if they never get out of the car) drive sports cars. They’re not calm and are more likely than average to have a college degree. Surprisingly, based on the cost of most sports cars, they were more likely to have lower incomes. Some of these may fall into the category of “emulator”—younger, financially unstable, low self-esteem people who buy flashy cars that aren’t true sports or luxury cars to try to emulate achievers.
In the study, minivan drivers tended to be calm and weren’t loners. (Who would buy such a big car just for themselves?) They enjoyed traveling in their car; they were more likely to live in the suburbs, be females, homemakers, and aged forty-one to sixty-four, and surprise surprise, have children.
In the study, pickup drivers don’t like high-density living situations and are more likely to be dissatisfied with their lives. They tend to be workaholics, have lower education, be full-time employees, have service-related jobs, and be middle-income.
It’s not astonishing that individuals who favored bigger cars were less ecologically disapproved. SUV drivers, specifically, additionally got a kick out of the chance to movement short separations in their cars. They will probably be suburbanites, matured forty or more youthful. The drivers originated from bigger family units that will probably have kids.